In 2021, Winterstick Snowboards celebrated their 50th year anniversary as the inventors of the world’s first snowboard. “Those Who Ride” is a campaign that emphasized Winterstick’s underground snowboarding scene while highlighting their legacy as the world’s first snowboarding company. Elements include: ad-like objects, stickers and other merch, as well as packing considerations for their Swallowtail™ snowboard.